The use of video on squeeze pages helps
the increasingly difficult task of
getting your prospects to opt-in on your
capture pages. This article is focused
on the use of such media to aid just
that. The most important task of any
online marketer is to capture a
prospects e-mail addresses in order to
enable a chance to open dialogue with
them. In order to communicate the
advantages of the product or services
available one must first capture a
communication link to the prospect.
This has become a more difficult task
due to the rising abuse of e-mail lists
through spamming techniques. (Sending
massive amounts of worthless ad mumbo
jumbo to poor unsuspecting e-mail users)
There are several spam blocking
utilities available, however the amounts
of this type of messaging is staggering
and has made many Leary of giving out
their e-mail to anyone.
In order to combat this problem and
overcome the fear many have added tons
of free offers and huge promises with
lots of discounts to try to entice
prospects to give up their address in
order to receive them. This method tends
to work sometimes with minute increments
of opt-in growth per viewer visit.
I have been split testing several of
these methods and found them to work
with minimal improvements. For some
reason most prospects that have been
lured into the spam trap at least once
in their surfing experience are hard to
convince that there are some of us who
use e-mail to seriously critique the
benefits of a legitimate product or
service.
I have also found that if you limit
the amount of information the prospect
is required to submit it also helps to
get a response. Some squeeze pages ask
for addresses, (generating junk mail)
telephone numbers, (generating un-needed
sales calls) first and last names, then
e-mail. These types of opt-in pages
usually end up generating junk
consisting of spam about everything but
what you were interested in to begin
with.
I have experienced this myself many
times. For example, I review products to
write about for my customers and site
visitors to read about. During this
process I have opted-in on many pages
asking for everything mentioned above
just to purchase the product. One
company in particular whose name I will
not mention. Continues to call me about
every week (different people each time)
and try to get me to sign up for
mentoring.
As I explain to them every time " I
am a product review journalist, I buy
products like yours and review their
content for my followers. Why do I need
mentoring?" they then ask me if I am
making money on line? I reply: " I soon
will, and don't need any help. Do you
make money on line? After about 2-3
minutes of silence they usually him and
ha and say good luck. I can just imagine
how much that would cost me if I said
yes.
Sorry for rambling on but this helps
you to see where the fear is being
generated. Now since about the mid 90's
the video craze, I mean the simplicity
of being able to create video digitally
and display it on the net became
popular. The use of video has risen to
phenomenal proportions and seems to be
very attractive to web surfers. By using
this media along with good old sales
tactics and gaining viewers trust, one
can finally add persuasive content to
entice potential prospects to opt-in on
a squeeze page with some confidence. Of
course only until the hard sell and
spamming artists learn how abuse this
also.
A good friend of mine notified me of
a product just now available as of new
years-eve day 2009. It uses these
tactics to sell hand picked well
researched products in niches that have
huge potential to generate good income
though affiliate marketing. Even though
the niches are limited to only five to
begin with they have dedicated
themselves to add five more each and
every month.
I have been busy researching the
niches myself and find them to be right
on target so far! For anyone that wants
to just focus on the marketing aspects
of online business this opportunity is
just right for you. For just under $50 a
month membership fees this could be that
income stream you are looking for, it
will get you into the black with your
business.
You can be confident that the traffic
you send to these squeeze pages will be
jumping to that opt-in box and willing
to at least leave their e-mail for you.
The quality of these sites and pages are
second to none, there are few that even
compare. These guys are well- seasoned
professionals with a knack for sure-fire
conversion tactics.
Each member will have access to all
five niches each month to promote and
all that is required is file download
and personalization. Then you just have
to acquire domains, hosting and send
traffic. According to what I was led to
believe there are only 1000 members to
subscribe before they close it. This
alone tells me that they are serious
about helping others succeed, as limited
membership will reduce over selling the
niches.
If you are good at social networking,
writing articles or advertising this one
was made for you. You do not have to set
up your own site; you can outsource that
for not too much cost and be focusing
all your efforts toward the marketing
end of things.
Link:
http://tinyurl.com/vid-squeez
I Hope Your 2010 is Prosperous,
Your friend,
Timothy Theis, Utopian Wealth
Building
Timothy is an expert reviewer of online
business opportunities and products
associated with Internet Business. Currently
reviewing Internet Business-in-a-Box type
products.