"How to Produce Your First Product — Step-By-Step In
Detail With Complete Videos and Resources"
by Marlon Sanders
In my new "whiteboard training" event, I’m
going to lead people through creating their
first
product and promoting it.
But let’s say you aren’t in my class. Are you
totally screwed?
NO!
I’m gonna give you an awesome cheat sheet here
to
get you going. Last week I published an article
showing how a homeless person got off the
streets
by blogging at an Internet cafe.
If they can do that, YOU can create your first
product!
=============
1. Software
=============
a. Camstudio
It’s here:
http://sourceforge.net/projects/camstudio/
The price or lack of a price will fit EVERYONE’S
pocketbook.
b. Hypercam
Hypercam will produce HD quality video and it’s
only
$40 USD. I like Camtasia better but this WILL
do a
very fine job on tutorials.
Here’s a video on how to create a video using
Hypercam:
Here’s how to get KILLER quality with hypercam:
How to use Hypercam properly:
Good video on hypercam sound:
c. MAC users
Here’s a program that’s as cheap as $29.95 for
the Mac,
with the pro version being about 60 bucks.
Now, there is a new camtasia version for the Mac
for
around a hundred bucks.
You can just search Google for "Screenium" if
the above
link changes.
I couldn’t find a price so I’m not sure if
there’s a
charge for it.
Here’s a video on how to use it:
There’s also info there on how to get an unlock
code for it
but I don’t know if that’s "kosher" or not.
d. Camtasia
This is the tool most people use. But it costs
more.
There is a Mac version available now.
e. The "do-it-all" program
I’m revealing this in my "Produce and Promote"
class.
Not only does it do trick video editing but
it’ll also do
screen capture video AND audio editing.
All for 50 to 100 bucks. Now, if you have the
funds, I
DO recommend Camtasia since it’s the most robust
tool
for screen captures.
But if you’re on a limited budget, there ARE
plenty of
alternatives.
======================
2. Set Up Your Audio
======================
a. USB headset
My friends Jason Fladlien and Robert Plank use
the
Logitech USB Clearchat headset. I think it
costs 40 bucks
or something like that.
You plug this into your usb and you’re
recording. That
simple. You may need to go into your control
panel on
the audio icon and select the headset name.
b. Pro mike and sound card
I use a pro mike and external sound card. Mike
Stewart
at internetaudioguy.com can get you all set up
with the
gear and training on how to use it.
In a pinch, you can use something cheaper.
I believe I have instructions on my gear in
Promo Dashboard
or Product Dashboard. I can’t remember which
one I put it
in. But if you have those products, I have the
set up I
use. It costs less than the one Mike sells BUT I
don’t
provide support and training like Mike does.
This set up works on both Macs and PCs.
c. Sampson USB mike or Snowflake
These two run around $100. I believe Ed Dale
uses the Snowflake.
It’s used more by Mac users I believe.
=====================
3. Make your intro
=====================
You’re going to need a trick little intro for
your videos.
Here’s a tutorial if you want the cheapo way to
do it and
still get something cool:
=====================================
4. Research and Outline your videos
=====================================
Research your video content. Then make notes
of
the topics for each video and bullet points for
each topic.
=====================
5. Record your video
=====================
You have your bullet points for each video. So
grab your first set of bullet points and fire
away on your video.
If you have a 2-screen computer set up, you can
put
a little text file with your bullet points on
one
screen and record on the other.
=======================================
6. Add your intro, call outs and zooms
=======================================
Add the intro you created in #3 above. In
Camtasia,
you just "import media" and then drag the intro
down
to your timeline.
Easy!
The call outs and zooms are also very easy in
Camtasia.
===================
7. Save for the web
===================
In general, your videos as 5-10 frames per
second.
Audio can go from 32 kbps up to 96.
If you’re using hypercam, there are tons of
tutorials on
youtube on how to best save it for the web.
There are also plenty of tutorials on the
Camtasia
website.
In the old days everything was saved as flv.
Now, everything
is going to mp4 since that is what Iphones and
all the
appliances are using.
In Camtasia, I prefer the custom settings but if
you’re a
newbie, just use their default web settings.
=======================
8. Upload to hosting
=======================
If you’re using a screen capture tutorial, you
should be able
to serve this off regular hosting fine. I don’t
feel you need
Amazon Aws for it because the file sizes are
small.
The program to use is FILEZILLA. They have Mac
and PC
versions:
Just go to youtube and type in filezilla and
you’ll get plenty
of videos on how to FTP using it.
Here is one I grabbed fast:
For hosting, I recommend an inexpensive
Hostgator account.
=======================
9. Link to your video
=======================
The GREAT thing about Camtasia is it saves your
video as an
html page if you want it to.
That way you just upload the whole little folder
Camtasia gives
you and you’re good to go.
Other than that, if you’re a newbie, upload to
Viddler.com or
Youtube.com and they’ll give you copy and paste
code to "embed"
the video on your web site.
And if you don’t know how to do THAT, there are
plenty of videos
on that also.
Here’s a slick video on how to do it using
Dreamweaver:
Don’t know HOW to use Dreamweaver?
The videos on that are here also:
http://www.youtube.com/user/DreamWeaverTutorial
Here’s a good tutorial on embedding custom
players for your
youtube videos:
=======
wrap up
=======
These are ALL the resources you need to produce
your FIRST info
product consisting of 4-6 videos.
Now, in my Whiteboard training, I’ll give some
more advanced
resources. But seriously, this is ALL you need
to get started.
When are you going to create your first product?
See, it’s one thing to be an information junkie
and glutton.
And quite another to set a goal to create your
first 4 videos
in the next 7 days.
If you’ll commit to doing that, go to my blog
and tell me
so. Better yet, join me in my whiteboard
training and have
accountability to get it done AND promote your
product.
Is anyone else really teaching you this stuff
and pushing
you to create and promote your own products?
Or are they just trying to suck you into their
coaching
program with tidbits of information?
That’s a good sales tactic on their part. And I
probably shoot
myself in the foot by just GIVING you these
resources without
even asking a penny.
But here’s the thing:
I KNOW in my heart that if you start producing
and promoting,
you’ll realize you CAN do this and it isn’t as
hard or
complicated as your mind made it out to be.
And then you WILL join my Ateam or other
training classes and
you will snag my other products.
Marlon Sanders
The King of Step-By-Step Internet Marketing and
"The Ambassador of Old School Marketing"
———————————————————–
Marlon Sanders is the author of "The
Amazing Formula That
Sells Products Like Crazy and the KING of
Step-By-Step
Internet Marketing."
To get on his killer ezine list, to get cheat
sheets and all kinds
of other goodies every Saturday and during the
week, to get simple,
to-the-point Internet marketing know that works
real world without
all the hype, go to:
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